Not long ago, customers wanted to touch and feel the things they were buying. It used to satisfy them. However, much has changed due to the internet and mobile devices. Social media has played a big role in the habit of online shopping. So, how to run a successful eCommerce store nowadays?
Let us tell you how. COnsumers read tons of reviews, by friends or influencers, about an online store, which makes them try it out. Hey come across numerous deals or discounts promoting an online store, and they, at least, pay it a visit and check out the products.
But before start… Don’t forget to check out our eCommerce Web designing services where we cover everything from laying the foundation for your eCommerce store to creating a high converting one.
Tips for running a successful eCommerce store
1. Choose the right software
Okay, this might seem like a very rich basic tip, but it is nonetheless very crucial. The basis of your whole eCommerce business rests on quality software. If you get even a tad bit careless in choosing a foundation for your eCommerce store, you might as well be ready for countless glitches.
2. Easy navigation & user-friendly website
When a consumer land on your website, they neither have the time nor do they prefer sites with confusing menus and navigation. They are already looking for a quick purchase, and your complicated site menus won’t do any good.
Keep everything simple - from drop-down menus to creating search bars for quick site search- provide ease for your consumers as much as you can. Take an example from Amazon. It has one of the largest inventory for an eCommerce store. Yet, you can easily navigate through their product categories or search for anything you want.
3. Test everything on your store
Just like you would never buy a car without a test drive, your website should have a test run by you first! Get everything checked. Evaluate the consumer experience from your wend. Check how compatible your website is, its ease of use, navigation, and most importantly, its check out process.
Note: Make sure to check your website for mobile optimization, as it is the most successful step that can make or break your store.
4. Provide excellent customer service
As you already know, consumers like to touch and feel things they are buying. Online shopping robs them off this experience to some extent. Nevertheless, a successful eCommerce store must try to compensate for its limitations with commendable customer service. The customer service agents should always be there to listen, to pacify and to respond quickly.
You can never stress enough about how important customer service is for running a successful eCommerce store.
5. Mobile optimized website
Mobile is the keyword for everything in this time and era. From local searches to the top medium of communication, mobile devices are the most effective ways to reach out to te consumers.
If your eCommerce store is not mobile optimized, you can forget about more than half of the potential consumers that you reach. The first, and probably the most effective, thing you should do for your eCommerce store is to make its site mobile responsive. Once this is done, you can sit back knowing you have already done a great deal yo make your eCommerce business successful.
6. Simplify the checkout process
You lost numerous consumers if your checkout process is time-consuming. If you require a lot of information while checking out, the customer might just leave everything and sign off.
What you should do is eliminate the need to create an account. Simplify the checkout process by only requiring shipping and billing addresses and finalizing the payment option. Often, while in a hurry, filling out the signup forms and validating the account by email might frustrate your potential customers. So your checkout process should be simple and hassle-free. This will make your customers comfortable and drive them to come for more.
7. Build a mobile app
One of the best ways to leverage mobile devices to your favor is to create an app for your eCommerce store. An app is easy to use and is the best option for converting visitors to actual customers.
It is handled as the users can access it from anywhere. Mobile apps are more seamless in user experience than mobile sites. Additionally, notification on the app is the most effective way to communicate with consumers.
8. Customers as your brand ambassadors
Nothing works as effectively as consumes giving positive feedback and testimonials on your products. New consumers visiting your eCommerce store will be looking for affirmative reviews.
A review or testimonial posted on social media about any of your products would do wonders for you. People love to read how other shopping experience was. Give your potential customers proof of your services and quality by making your previous consumers your brand ambassadors.
Have your customers write a short review of your purchased product. Urge them to post it on their social media. You might even offer them a discount on doing so to ensure social media marketing.
9. Use social media for marketing
Social media is a great marketing tool if used prudently. Use your social media platforms for describing, reviewing and promoting your products. You can always book a celebrity or an influencer to have your products reviewed and promoted.
Moreover, encourage your customers to give positive feedback on your social media handles. All in all, use social media in your favor to every possible extent.
10. Periodic email communication
Although email marketing sound obsolete, its importance cannot be denied. Once your customers subscribe to your eCommerce store, save their email address for further correspondence.
Keep your customers always in the loop about new discounts or deals and offers. This serves as a periodic reminder to consumers about your eCommerce store.
Approaching times will probably take the whole shopping experience to the virtual world. If you are not going to adapt your business to the electronic world, you are going to lose a huge potential client.
So equip yourself with the tips to run a successful eCommerce store, and you will be safer for the coming years.
If you want us to set up your eCommerce business you can contact us online. If you want us to optimize your store for conversions you can look up our digital marketing services.