If you are selling products online, your website needs to be easily found by your customers or prospects. This means you have to appear in the first position of Google SERPs. If not then you won’t be able to attract that much traffic to your website.
This is where SEO can help you. It will help you rank higher in Google SERPs and make your website be visible by your target audience. The more traffic you get the more likely you are to make conversions.
We are gonna discuss 9 essential eCommerce SEO hacks that will help you increase your ranking on Google SERPs.
1. Implement Effective Keywords Approach
Finding the right keywords is the key to rank your eCommerce website. I would suggest taking the time to do some in-depth keywords researches to pick the ones that suit your activity.
2. Use Vital Keywords in Anchor Text
Using anchor text to boost your SEO efforts is a good option. See, your eCommerce website is full of links pointing to your pages and you need to optimize their anchor text to maximize their potential. You need to make your anchor text look natural like you are explaining the pages that you are linking to. You must not use the same keywords for all your anchor text because in that case, Google will penalize you. You can leave links on important keywords in your product description, it will lead visitors to similar products you want to show them.
3. Remove Duplicate Content
Duplicate content can be a serious enemy to your website if you have duplicated it on your website. Ecommerce website faces this issue because there are a lot of products in a store and each product is having its description. These descriptions are generally given by the seller and those sellers give the same descriptions to everyone who is gonna sell that product. There is much chance of using the same product description by many websites. Always write your own compelling product description in order to avoid duplicate content. Also, filters and categories can lead to duplicate content issues because those filters create different URLs with the same content.
4. Write Fascinating Product Descriptions
You probably have heard about writing compelling and engaging headlines for your landing page. But let me tell you that you should write compelling and catchy product descriptions as well because it keeps your audience engaged with the content and it has a great impact on your conversion rate. Talk to your customers in the product descriptions. By doing that you will be able to add keywords that are in a conversational tone. When you talk to customers in their language then they are more likely to relate whatever you are selling to them. Make sure you write clear and easy to understand product description which is filled with appropriate keywords.
Keep your product descriptions unique and appealing with relevant keywords to make them more Google friendly.
5. Optimize Your Product Images (Adding ALT Tags)
Ecommerce stores are full of images because you are selling a product and you have to put images into the website to showcase it. Your images must be highly qualitative, compelling and uniques. But having great images is not enough especially if you want bots to find them. Images have a great SEO potential as Google images search result can drive a high amount of traffic to your website. Make sure you fill the ALT tags in your images. ALT tags are a little description where you can add valuable and unique keywords while explaining what that image is for.
6. Improve Usability
Make sure your website navigation is easy. The worst mistake you will ever make is to not offer a clear navigation path. We have seen many websites that do not follow the easy to navigate site structure. This leads to a higher bounce rate and low conversion rate. Do the internal linking to your product pages from your homepage and offer relevant landing pages. This will also help bots to crawl your website. If you face any problem creating an easy to the navigable website, you can get a free call consultation from us. You can also take our eCommerce web development Services.
7. Monitor If Traffic is Converting Into Sales
You have to understand that growing your traffic is one thing and converting those visitors into sales is another. You need to check it regularly that your visitors are turning into paid customers. I would recommend using Google Analytics because it will give you clear reports about which pages are getting traffic and which page is being visited again and again and which page is the cause of the high bounce rate. Once you know what people are doing on your website. Then you can easily make changes to your website and all your efforts will get you good conversions.
8. Remove Broken Links
Your goal should be to offer the best possible experience for your website visitors. Clicking on a specific page and landing on a “Page 404 Not Found” is surely not the result you were expecting. That's why having broken links is a terrible idea. You should then run regular crawls to detect whether you have 404 issues. Having a lot of 404 error pages can be a disaster for your business. You can use Check My Links Chrome extension to easily identify which links are broken on your website. Identify all the broken links and try to fix them as soon as possible. Removing the broken links from your website helps really well in eCommerce SEO Because there can be many product pages that link to each other and once you get 404 error it breaks everything.
9. Make URLs Search Engine Friendly
URLs play a huge role in your SEO success than anything else because optimized URLs can really help search engine bots to find and crawl your website and know what it is about. Clear and proper URL structures can also ease your indexation.
On the other hand, efficient URLs can inform your visitors what your page is going to be about and improve their user experience. Moreover, a good user experience increases the amount of time people spend on your website. Good user experience makes users spend longer l=tim eon websites. It represents additional chances to convert them into customers. Don’t just make your SEO efforts for search engines but also make them in a way that it increases user experience. If you use Joomla CMS then you can read this article about implementing search engine friendly URLs.
We discussed 9 essential eCommerce SEO tips that will help you in increasing your website ranking on Google SERPs. eCommerce SEO can be a daunting task at first because you have to separately write product titles, product descriptions and image ALT text. But once you implement an effective approach towards doing this, It becomes easier. Always make a habit of adding image ALT tags and writing product titles etc at the time you upload them to your eCommerce store. I hope these actionable SEO tips will help you in getting better rankings. If you have any question, Kindly leave a comment in the comment section below. In order to avail of the free call consultation on your eCommerce website. Please contact us here. If you like this article, please share it with someone who you think might get benefit from these SEO tips.