I’m improving my SEO, I’m investing in SEM, my prices and shipping are good enough. Everything seems fine, but still not getting too many sales. What is going on?
This is a really common question among eCommerce website owners. The main problem is that they pay too much attention to SEO and SEM and usually neglect the importance of the navigation experience. Paying to send traffic to your website is only part of the process. Its why happens once they get there that matters. In this post, we will show you some tips on how to improve your store and eventually increase your conversion rate.
How can you increase your conversion rate?
1. Increase your CR: improve your product images
Make sure that the product images on your website are of good quality. Blurry images often lack credibility. Customers will place more trust in website that has quality and optimized images, which increases the chances of conversion! Pixc is the easiest way to get your product images edited- without additional resources.
2 Create an “About Us” section
Create an about us page on your website. Talk about your business mission and vision on that page. If you explain your motivation to open your store and even add a picture. They’ll empathize with you and feel closer to you, which is great for engagement!
3. Add Social Media Links
Adding icons with links to your social media accounts can really increase the trust on your website. Remember to configure it so the links open in a new tab, so that the customers won't leave your store when they click on them. Social media is a really good way of building social trust. If potential customers see that other people had good experiences with your products, they will be more willing to make a purchase.
3. Create a Blog and Keep It Updated
Writing blogs is a good way to drive some organic traffic to your store. Also, If you write specific content related to the product you are selling, your store will look much more professional. If you really work on it, you can even create an online community that will help you share your content and spread the word about your site and products.
3. Add “Shipping Policy” to The Store
Explain in detail the shipping costs of your products, the shipping time to each country and what to do in case of returning an item. People feel more secure if they know its easy to return the products and get their money back.
3. Personalized and Relevant Product Descriptions
Don’t just copy-paste the same product descriptions fro all your products. Take your time and write unique product descriptions for each one of them. This will make your store look much more trustworthy! Also remember to talk about the benefits your products have for them, an no only about the functionalities. A blanket can be made from cotton by Indian artisans, but what the customer wants to know is if it will keep them warm.
3. Add “Contact us” section to The Store
Adding a contact us page on your website and making it visible will increase the trust. Customers will know that in case they have a problem, they will be able to easily reach you for help. You'll generate trust and will also get to talk to your customers and gather some feedback. Their suggestions can help you improve.
3. Add Links To Your Site in The Footer
Add links to other sections of your shop. This way your customers can still navigate through your shop once they get there instead of having to scroll up to the menu. Make the process as comfortable for them as you can.
As you can see, your main goal should be to make your shop look professional and trustworthy. This is the best way to increase your sales and take your shop to the next level!
If you want us to optimize your eCommerce store for conversions, we can get it done for you. Talk to an expert on 981-144-2146 or contact us online today!