Types of PPC Ads: 5 Types of Paid Advertising to Grow Your Business

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Pay per click advertisement is really worth it if you know what types of ads and channels are gonna work for your business. Pc ads are an excellent way for you to drive valuable traffic to your business.

In fact, PPC visitors are 50% more likely to convert than organic traffic.

So, what types of PPC ads can you run for your business?

In this article, we’ll provide you with five PPC ad types you can use to reach more leads for your business. If you need help getting started with PPC ads, contact us online or visit our PPC advertising services in Delhi NCR.


1. Search Ads

Search ads are the most common ad type that you’ll see in search results. These PPC ads show up at the top and bottom of search results on Google. You’ll see these ads tagged with the word “ad” to indicate sponsored content.

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These ads only contain texts. If you want to create a google search ad, you’’ use google ads to create and set up your advertisement.


2. Display Ads

Display Ads are another PPC ad type you can use to reach people interested in your business. These ads appear on Google’s partner websites. Instead of being all-text ads,m these ads typically include a photo and text.

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These ads allow you to target specific types of people you believe interested in your business. You can set your particular target market or focus on targeting people who visited websites similar to yours.


3. Social Ads

Social Media Ads are one of the most popular types of paid advertising. These ads appear in social media feeds on different platforms. It’s a great way to connect with social media users.

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In order to get started with social media advertising, you must select your platform,m. There are multiple social media platforms you can choose from, including:

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Linkedin

These are popular platforms companies use to engage their audience. Youll wants to choose your platform based o where your audience frequents the most. If you research your audience, you’ll know which social media sites they use most.


Once you establish your platform, you can start creating your ad. Many social media platforms offer a variety of formats you can use. The format will depend upon what you want to achieve with your campaign.


4. Remarketing Ads

Remarketing ads are one of the types of PPC ads you can run to engage your audience. Many people will visit your website and learn about your products or services but won’t convert. Whether they need more time to think or want to consider other products, they may not choose your business immediately.

When this happens, it may feel like you’ve lost a lead, but that’s, not the case. Instead, you’re presented with an opportunity to use remarketed ads to get them to think about your business and choose your brand.


5. Gmail Sponsored Promotions

You can reach interest leads in more places than one. WIth Gmail sponsored promotions ads, you can reach leads right in their inbox. Gmail sponsored promotions ads appear at the top of the user’s mailbox.

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These ads appear to look like any other email, except for the “ad” tag on the email and the bolded subject line. Users can see these emails on the desktop and in the mobile app.

Start creating different types of PPC ads today.

At Vivid Techno, We have over 10 years of experience working with different types of PPC ads. If you need help getting started with figuring out the right ad format for your business, contact us online or call us today at 981-144-2146 to speak with a strategist about our paid advertising options.

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